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Shopping feature in instagram

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In an attempt to expand monetization on its platform, Instagram is adding shopping features to IGTV and Reels. While the shopping capabilities are being rolled out to all IGTV users globally right now, Instagram will test shopping integration in Reels later this year.

With this addition, viewers can buy products showcased right from IGTV videos if the creator has added relevant links to them. This integration is part of Instagram's plans to offer more ways to monetize content on the platform.

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